Privacy policy

Privacy Policy

Last Updated: November 2025

Apex Sim Racing operates this store and website, including all related information, content, features, tools, products, and services (collectively, the “Services”) to provide you with a curated shopping experience. Apex Sim Racing is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose personal information when you visit, use, or make a purchase through the Services, participate in our affiliate or marketing programs, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy governs with respect to the collection, processing, and disclosure of personal information.

By accessing or using the Services, you acknowledge that you have read and understand this Privacy Policy.

Personal Information We Collect or Process

“Personal information” means information that identifies, relates to, describes, or can reasonably be linked to an individual. It does not include de-identified or aggregated data.

Depending on how you interact with the Services, we may collect:

  • Contact details: name, billing and shipping address, phone number, email address

  • Financial information: payment card details, transaction confirmations, and payment method data

  • Account information: username, password, preferences, and settings

  • Transaction information: items viewed, purchased, returned, exchanged, or canceled

  • Communications: customer support inquiries and correspondence

  • Device information: IP address, browser type, operating system, and device identifiers

  • Usage information: interactions with the Services, navigation behavior, and engagement data

Affiliate Program Data & Tracking

Apex Sim Racing operates an affiliate and influencer marketing program. Participation in this program involves the use of tracking technologies such as affiliate links, cookies, pixels, or similar identifiers to:

  • Attribute referrals and sales

  • Validate transactions

  • Prevent fraud or abuse

  • Calculate and administer commissions

  • Enforce program policies

We may collect and process information related to affiliate referrals, including referral URLs, timestamps, device or browser data, order details, and other data necessary to operate and protect the affiliate program.

Affiliate-related data may be shared with trusted third-party service providers that support affiliate tracking, analytics, attribution, compliance monitoring, and commission payments. These providers are permitted to use such data only to support the affiliate program.

Affiliate data may be retained for accounting, compliance, fraud prevention, dispute resolution, and legal obligations in accordance with applicable laws.

SMS & Mobile Communications

If you opt in to receive SMS communications from Apex Sim Racing, you agree to receive text messages that may include:

  • Order confirmations and shipping updates

  • Promotional offers and product announcements

  • Educational content, tips, or exclusive offers

Message frequency varies and typically does not exceed 3–5 messages per month. Standard message and data rates may apply. Consent is not a condition of purchase.

You may opt out at any time by replying STOP to any SMS message or by contacting us at support@apexsimracing.com.

We use trusted third-party SMS service providers to deliver these messages securely. Your mobile number is never sold or shared for third-party marketing.

Texas Disclosure (Effective July 1, 2024)

Texas residents may receive marketing SMS messages. You may opt out at any time by replying STOP. Message frequency varies. Message and data rates may apply.

Personal Information Sources

We may collect personal information from:

  • You directly (account creation, purchases, communications)

  • Your device automatically (cookies, analytics tools, tracking technologies)

  • Service providers acting on our behalf

  • Marketing partners or affiliates

  • Other authorized third parties

How We Use Your Personal Information

We use personal information to:

  • Provide and improve the Services, including order fulfillment, payments, shipping, returns, and account management

  • Personalize your experience, including recommendations and preferences

  • Marketing and advertising, including email, SMS, and targeted ads

  • Security and fraud prevention, including monitoring suspicious or prohibited activity

  • Communications, including customer support and service notices

  • Legal and compliance purposes, including enforcing policies and responding to lawful requests

How We Disclose Personal Information

We may disclose personal information:

  • To Shopify and service providers that support our operations

  • To marketing and advertising partners (subject to opt-out rights)

  • With affiliates and corporate partners

  • As required for legal compliance, enforcement, or business transactions

  • With your consent or at your direction

Relationship with Shopify

The Services are hosted by Shopify. Shopify processes personal information to provide and improve the Services and may transfer data internationally. Shopify acts as a data processor in certain circumstances and a data controller in others.

For more information, visit:
https://privacy.shopify.com/en
https://www.shopify.com/legal/privacy

Third-Party Websites & Links

The Services may contain links to third-party websites or platforms. We are not responsible for the privacy practices or content of those sites. Use of third-party services is subject to their own privacy policies.

Children’s Data

The Services are not intended for children under the age of majority. We do not knowingly collect personal information from children under 16.

Security & Retention

We implement reasonable technical and organizational measures to protect personal information. No system is completely secure.

We retain personal information only as long as necessary to provide the Services, comply with legal obligations, resolve disputes, and enforce policies.

Your Rights & Choices

Depending on your location, you may have rights to:

  • Access or request information about your data

  • Request deletion or correction

  • Opt out of targeted advertising or data sharing

  • Withdraw consent for certain processing

You may exercise these rights through the Services or by contacting us. We will not discriminate against you for exercising your rights.

International Transfers

Personal information may be transferred outside your country. When required, we rely on recognized transfer mechanisms such as Standard Contractual Clauses.

Changes to This Privacy Policy

We may update this Privacy Policy periodically. Updates will be posted with a revised “Last Updated” date.

Contact Us

If you have questions about this Privacy Policy or your personal information, contact us at:

Email: info@apexsimracing.com
Address:
Apex Sim Racing
1091 Bristol Rd, STE 2
Mountainside, NJ 07092
United States

Apex Sim Racing is the data controller for purposes of applicable data protection laws.